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How to Set Up SEO for a Blog Post: A Simple Guide

Before publishing any blog post, it’s essential to configure a few key SEO elements. These adjustments will help your post rank well in search engines and attract more readers. Here’s a step-by-step guide.

1. Title – The Search Headline

The title is the headline users see in search engine results.

How to Write a Title:

  • Keep it under 60 characters.
  • Place the main keywords or phrase at the beginning.
  • Add the year if the content is time-sensitive.
  • Avoid unnecessary additions like your company name unless it builds trust or enhances brand recognition.
When to Include Your Brand Name:

For Corporate Blogs:
Include the company name in meta tags if:
  • The blog belongs to a well-known company (e.g., Google, Amazon).
  • It builds trust with the audience.
  • It’s part of your brand awareness strategy.

For Expert Blogs:
Add the expert's name if:
  • The expert’s name is already a recognized brand.
  • It enhances the perception of authority and expertise.
  • It supports sales and conversions.

However, Consider These Drawbacks:
  • Takes up valuable space in the title (from the 60-character limit).
  • Might be irrelevant to the reader's search intent.
  • Doesn’t always influence click decisions in search results.
Example Titles:
“How to Set Up SEO for a Blog Post: Simple Guide”
“LinkedIn Marketing 2024: Step-by-Step Instructions”
“A Very Long Blog Post Title About Setting Up SEO for Your Blog to Attract More Readers.”

2. Description – The Search Snippet

The description is the text displayed under the title in search results.

How to Write a Description:

  • Stay under 160 characters.
  • Start with a clear summary of the post and why it’s worth reading.
  • Optionally, end with a call-to-action.
Example Descriptions:
“Set up SEO for your blog in 15 minutes. This guide covers all key steps in simple terms. Get the checklist and start optimizing today!”
“SEO, search engine optimization, blog, article, guide, instructions…”

3. OG Tags – Social Media Previews

Open Graph (OG) tags define how your post appears when shared on social media.

Key OG Tags to Configure:

  • og:title – The headline.
  • og:description – A short description.
  • og:image – An image (recommended size: 1200x630px).
Do You Have to Set These Tags?
Not necessarily—if left blank, most platforms will use your SEO tags. However, adding a custom image boosts visibility and encourages clicks

4. URL – The Post Address

URL — это адрес, по которому читатели найдут вашу статью. Он важен и для SEO, и для удобства читателей. В SEO часто используют термин «ЧПУ» — человекопонятный URL. Это значит, что из адреса страницы сразу понятно её содержание.
The URL is the address where readers find your post. A clear, concise, and reader-friendly URL improves SEO and trust.

How to Create an SEO-Friendly URL:

  • Use transliteration for non-English posts.
  • Separate words with dashes.
  • Keep the URL short and descriptive.
Examples:
✅ /blog/seo-for-blog-posts
✅ /blog/how-to-get-clients
❌ /blog/how-to-setup-seo-blog-post
❌ /blog/post_12345
❌ /blog/a-very-long-url-about-how-to-set-up-seo-and-attract-traffic-to-your-blog

Why It Matters:

  • Readers see URLs in search results.
  • Clear URLs inspire trust.
  • Short URLs are easier to remember.
  • Search engines use URL keywords for ranking.

Where to Set it:

Most CMS platforms like WordPress and Tilda offer an SEO section under each post where you can set the URL, Title, and Description.

Bonus Tips

  1. Skip the Keywords Tag: Search engines no longer use it for rankings.
  2. Use Canonical Tags: If your post has duplicates on other URLs, set the primary version with the canonical tag.
  3. Check Search Preview: Use tools like Google Search Console or Yandex Webmaster to preview and submit your post for indexing.

Quick SEO Checklist

Before hitting “Publish,” make sure you’ve done the following:
Title written (under 60 characters).
Description added (under 160 characters).
Social media preview image uploaded.
URL set (short, clear, with dashes).
□ Post preview looks good in search results.
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