Let’s try to deepen our knowledge about the audience: we’ll study each segment to understand their internal motivations, fears, beliefs, and other factors that influence their behavior and decisions.
So, what can we clarify:
- Deep motivations and values.
- What really drives your audience? What values determine their choices?
- Barriers and fears.
- What prevents your audience from achieving what they want? What are they afraid of?
- Where is your audience now and where do they want to go? Current state (Point A) and desired future (Point B).
- Beliefs and prejudices.
- What established opinions influence your audience’s decisions? What misconceptions might be hindering them?
Compile a summary list or table with this data. For each segment, highlight 10−20−30 points. Regularly refer to the list, update and supplement it.